How long should you spend on social media?

Don’t hate me, but how long is a piece of string?!

There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do:

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Get Nerdy With Me

Recommended Reading for Diversity A one-stop reading list for broadening our understanding of diversity and inclusivity! If there’s a title you think should be added to this list, let me know in the comments, or ping me an email on lauraanne@get-social.media. I’d LOVE to hear your recommendations! Vital Titles Why I’m No Longer Talking to…

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Should my brand get involved with Black Lives Matter?

As a business, this could be a really, really tough question. No one wants to be considered racist. That’s a given. It’s an emotionally flammable topic, and of course the first thing we want to do when we hear the r-word is to instantly defend ourselves and our businesses by showing all the ways we’re…

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How To Avoid A Social Media Faux Pas

Oh, have there ever been some serious social media clangers shared this week. I get it, it’s really tough for many people out there at the moment. Yes, we all know that this impact will be felt for many months – even years – after the crisis has passed (and it will pass). You’ve probably…

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Don’t go breaking my heart (or my wallet)

“What we’ve come to realise as a society is that the tenets of capitalism, that ‘more equals better’, is not going to be better for us as people or for our planet.” Mary Portas: retail is entering a brand-new era Mary Portas is referring to a new attitude to retail commerce as the “Kindness Economy”,…

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Are you Authentically Inauthentic?

If you’ve been anywhere near a social media marketer in the past 12 months, you’ll have noticed that the words authentic, authenticity and genuine have been used so much that actually, they now don’t really mean *anything*. How can you be genuine and authentic on social media if you are using a professional persona? If…

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