Sometimes aiming for the shock value for a social media post wildly backfires. I suspect that Burger King were hoping to perhaps recreate the viral effect of Weetabix’s recent tweet, but they missed the mark completely
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All articles filed in Blog
How long should you spend on social media?
Don’t hate me, but how long is a piece of string?!
There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do:
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Are you too thirsty?
Yes, we’ve all seen the resurgence of the instant sales pitch that follows a connection request acceptance (dude, slide away from my DMs).
But how about the repeated sales pitch? It goes a little something like this…
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Get Nerdy With Me
Recommended Reading for Diversity A one-stop reading list for broadening our understanding of diversity and inclusivity! If there’s a title you think should be added to this list, let me know in the comments, or ping me an email on lauraanne@get-social.media. I’d LOVE to hear your recommendations! Vital Titles Why I’m No Longer Talking to…
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Should my brand get involved with Black Lives Matter?
As a business, this could be a really, really tough question. No one wants to be considered racist. That’s a given. It’s an emotionally flammable topic, and of course the first thing we want to do when we hear the r-word is to instantly defend ourselves and our businesses by showing all the ways we’re…
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Barf Boy to the Unsolicited Rescue!
The last blog I wrote was about avoiding social media faux pas. A couple of days ago, I came across this gem of a comment, and it’s just too close to illustrating my point that really, I’d be selfish not to share it, right? Allow me to introduce you to the wisdom of a person…
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How To Avoid A Social Media Faux Pas
Oh, have there ever been some serious social media clangers shared this week. I get it, it’s really tough for many people out there at the moment. Yes, we all know that this impact will be felt for many months – even years – after the crisis has passed (and it will pass). You’ve probably…
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Don’t go breaking my heart (or my wallet)
“What we’ve come to realise as a society is that the tenets of capitalism, that ‘more equals better’, is not going to be better for us as people or for our planet.” Mary Portas: retail is entering a brand-new era Mary Portas is referring to a new attitude to retail commerce as the “Kindness Economy”,…
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For Pod’s Sake!
🧐 LinkedIn pods – yay or nay? There’s something of a new fashion occurring on LinkedIn at the moment – – pods. A LinkedIn pod is a private group or message thread of people who agree to like, share and promote other pod members’ content, with the aim of beating the LinkedIn algorithm. In theory,…
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Are you Authentically Inauthentic?
If you’ve been anywhere near a social media marketer in the past 12 months, you’ll have noticed that the words authentic, authenticity and genuine have been used so much that actually, they now don’t really mean *anything*. How can you be genuine and authentic on social media if you are using a professional persona? If…
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