Sometimes aiming for the shock value for a social media post wildly backfires. I suspect that Burger King were hoping to perhaps recreate the viral effect of Weetabix’s recent tweet, but they missed the mark completelyRead More
Don’t hate me, but how long is a piece of string?!
There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do:Read More
Yes, we’ve all seen the resurgence of the instant sales pitch that follows a connection request acceptance (dude, slide away from my DMs).
But how about the repeated sales pitch? It goes a little something like this…Read More
Recommended Reading for Diversity A one-stop reading list for broadening our understanding of diversity and inclusivity! If there’s a title you think should be added to this list, let me know in the comments, or ping me an email on firstname.lastname@example.org. I’d LOVE to hear your recommendations! Vital Titles Why I’m No Longer Talking to…Read More
As a business, this could be a really, really tough question. No one wants to be considered racist. That’s a given. It’s an emotionally flammable topic, and of course the first thing we want to do when we hear the r-word is to instantly defend ourselves and our businesses by showing all the ways we’re…Read More
The last blog I wrote was about avoiding social media faux pas. A couple of days ago, I came across this gem of a comment, and it’s just too close to illustrating my point that really, I’d be selfish not to share it, right? Allow me to introduce you to the wisdom of a person…Read More
Oh, have there ever been some serious social media clangers shared this week. I get it, it’s really tough for many people out there at the moment. Yes, we all know that this impact will be felt for many months – even years – after the crisis has passed (and it will pass). You’ve probably…Read More
“What we’ve come to realise as a society is that the tenets of capitalism, that ‘more equals better’, is not going to be better for us as people or for our planet.” Mary Portas: retail is entering a brand-new era Mary Portas is referring to a new attitude to retail commerce as the “Kindness Economy”,…Read More
🧐 LinkedIn pods – yay or nay? There’s something of a new fashion occurring on LinkedIn at the moment – – pods. A LinkedIn pod is a private group or message thread of people who agree to like, share and promote other pod members’ content, with the aim of beating the LinkedIn algorithm. In theory,…Read More
If you’ve been anywhere near a social media marketer in the past 12 months, you’ll have noticed that the words authentic, authenticity and genuine have been used so much that actually, they now don’t really mean *anything*. How can you be genuine and authentic on social media if you are using a professional persona? If…Read More